Endorsements and testimonials are very powerful. Great salespeople
have at least three endorsements and/or testimonials o provide upon
request and often use them in marketing. High profile endorsements are
worth their weight in gold. The company one keeps speaks volumes for
character and success. Almost everyone wants to do business with a
winner. One of the best ways to demonstrate that a salesperson is a
winner is to be able to cite and tout who one does business for and
with. Cultivating and obtaining endorsements and testimonials is
essential to be at the top level of sales. Anyone can have the goal to
obtain them, get them, and maintain them.